One of the most difficult things to do on a website is to establish your credibility and build trust with your audience.

After all, many of your visitors will have never heard of you, won’t be impressed by testimonials (after all, these can be faked) and may only visit one or two pages of your site.

Thankfully, there are a number of things you can do to establish your company as one that can be trusted. Rather than reproduce the whole thing here, I found an excellent list of credibility building tips over at AffiliateKB.com.

While the article itself focuses on sales copy…the 17 tips provided apply equally well to those of us in the business to business sphere.  The points about ‘proving your claims’ are particularly salient for business to business marketing as you only have a short time to impress your visitors that you are the service provider they are really looking for.

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