Archive for August, 2007

Google’s Competitors at Local Level

Thursday, August 30th, 2007

It’s good to find that, actually, there are still some other sources of UK traffic than Google.

Certainly, for local and regionally based keywords, both WebFinder (those nice people at ThomsonLocal) and Yell.com are capable of delivering reasonable volumes of good quality traffic.

If WebFinder could just cut out a few of its, shall we say, less high quality partners (like PrimoSearch, whatever that is), then they would find more of our advertising budget being pushed their way.

So, how about it, WebFinder…let me exclude certain of your partners from sending us traffic and I promise I’ll double our spend with you over the next quarter.

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Aargh…Telephone Numbers On Forms

Friday, August 10th, 2007

For years I found the kind of web contact forms that had 4 separate boxes  - each for 2 or 3 digits of my telephone number - extremely irritating.

You know, this kind of thing :

telephoneform.jpg

Now, particularly with enquiries for our Just Accountants website, I am more and more inclined to implement the same thing here.

You wouldn’t believe the number of people who mis-type their phone number. Then, again, maybe you would.

However, my concern is that implementing something like this will negatively affect conversions. Time for an A/B test methinks.

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Sorry, No Time For Clients…Must Social Network

Tuesday, August 7th, 2007

As the director of an online lead generation company, I’m well aware of how many hours one can spend on the internet every day.

Much of my online time is spent on these two basic tasks :

  • Things that will deliver more leads for our clients.
  • Things that will generate more clients.

I do, however, spend some time reading blogs, websites, checking on the football scores, downloading software that I’ll never actually use and obscure music that I’ll never actually listen to.

I expect most of us are like that to a greater or lesser extent.

However, in the time I spend reading blogs, etc. I’ve come across what I consider to be a slightly strange phenomenon. That is: ‘the expert’.

The expert is someone (usually an online marketer, an SEO or one of those types) who, no matter where you find yourself on the web, always has a presence there.

All the major internet marketing forums : check - there he is.

Facebook - yup, he’s there. MySpace - he’s there.

LinkedIn - yup.

Twitter - all over it with important messages about riding his bicycle to the office and how, like, really cool it is to be able to mini-blog.

Blog ? Did someone say blog? This particular type of expert has several : his personal blog, his corporate blog, his blog for his dog and maybe a couple more.

In between all this, our expert is Digg-ing stuff on Digg, adding bookmarks to his del.icio.us page and generally making a nuisance of himself on some social networking website you and I have never heard of.

My point is this : if these individuals (if you want names, I’ll supply them) are such major players in the internet marketing space, then surely, honestly, they can’t possibly have the time to be so active at all the social networking and media sites ?

My increasing suspicion is that many of these types are..shock, um, horror…not really the experts they claim to be. If they were, they’d be far too busy to be posting on Twitter, sending MySpace bulletins, adding del.icio.us bookmarks, commenting on Digg, etc…ad nauseam.

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