Sorry, No Time For Clients…Must Social Network
Tuesday, August 7th, 2007As the director of an online lead generation company, I’m well aware of how many hours one can spend on the internet every day.
Much of my online time is spent on these two basic tasks :
- Things that will deliver more leads for our clients.
- Things that will generate more clients.
I do, however, spend some time reading blogs, websites, checking on the football scores, downloading software that I’ll never actually use and obscure music that I’ll never actually listen to.
I expect most of us are like that to a greater or lesser extent.
However, in the time I spend reading blogs, etc. I’ve come across what I consider to be a slightly strange phenomenon. That is: ‘the expert’.
The expert is someone (usually an online marketer, an SEO or one of those types) who, no matter where you find yourself on the web, always has a presence there.
All the major internet marketing forums : check - there he is.
Facebook - yup, he’s there. MySpace - he’s there.
LinkedIn - yup.
Twitter - all over it with important messages about riding his bicycle to the office and how, like, really cool it is to be able to mini-blog.
Blog ? Did someone say blog? This particular type of expert has several : his personal blog, his corporate blog, his blog for his dog and maybe a couple more.
In between all this, our expert is Digg-ing stuff on Digg, adding bookmarks to his del.icio.us page and generally making a nuisance of himself on some social networking website you and I have never heard of.
My point is this : if these individuals (if you want names, I’ll supply them) are such major players in the internet marketing space, then surely, honestly, they can’t possibly have the time to be so active at all the social networking and media sites ?
My increasing suspicion is that many of these types are..shock, um, horror…not really the experts they claim to be. If they were, they’d be far too busy to be posting on Twitter, sending MySpace bulletins, adding del.icio.us bookmarks, commenting on Digg, etc…ad nauseam.
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